Challenge

To create an interactive exploration of Canada leading up to the 2010 Olympic and Paralympic Winter Games. This is an Olympic first – asking a nation to share moments of their everyday lives that, together, tell a collective story of Canada.

Strategy

Create a compelling destination that excites, inspires, and encourages all Canadians to share their “slice of life” with others and showcase it to the world.

Creative and Execution

Weaving in the visual concept of DNA coding, the site features a unique data visualization interface that focuses on the exploration and discovery of content uploaded by users. The content of the site (the Canada CODE) is created by individual interactions as users view, upload, explore and remix the content that is shared. The more users interact with the site, the bigger it gets.

Each person who uploads and interacts with the site creates their own personal “code,“ which then is part of the larger Canada CODE. In the end, the entire site will be an archival record, or snapshot, of Canada and Canadians during the months of the campaign.

We joined forces with Randomlink Interactive on the detailed technical planning and development of the project. It required complex open source CMS implementation, a unique Flash AS3 to CMS bridge solution, and detailed server configuration planning. All of which had to pass an intense third-party security review.

 

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