Challenge

Fjord was tasked with supporting and extending Oakridge Centre’s market position as a leading provider of upscale fashion, as well as, promoting their 50^th anniversary and special place within the community.

Strategy

Develop and expand oakridgestyle.com as the go-to source for up-to-date fashion and style. Create focused content that is rich, deep, relevant and fashion-forward in order to reinforce Oakridge as style experts. Produce fresh editorial content, along with regular contesting and centre announcements in order to create incentives to return.

Creative and Execution

The Oakridge Style micro-site was created featuring a stunning interactive catalogue of their latest collections and highly produced videos from their edgy fashion shows. A blog, with the help of their “Style Agents,” daily positions Oakridge as the epicenter of the fashion in Vancouver.

Results

• Exceeded client conceptual and design expectations
• Grew community engagement and contact database
• Campaign to find style agents deemed a success

 

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